in his Information Management Blog titled "Consumer Goods Companies Need Analytics to Compete" contests that given the cutthroat competitive landscape among consumer goods manufacturers, from food and beverage to electronics and automotives, capturing the minds and wallet share of customers, by reaching out to them with the right product and right price is no easy task.
Optimizing business efforts from manufacturing to product and throughout the supply chain to customers requires a comprehensive set of tasks that cannot be done without insights on what has happened in the past and where current activities are going. Those event-driven and demand-driven insights can come through analytics that assess the small but important details of pricing, trade promotions and processes in the supply chain to keep retailers satisfied with inventory levels.
