The All-Time Recession-Proof Business

Small Business Owners Taking Control To Survive the Recession

Jul 07, 2009 -

If you think you’re on your own in helping your business survive during this recession, you’re right. And several other small business owners agree with you.

According to a recent survey by Intuit Payroll, 94% of small business owners say the health of their business depends more on what they do for themselves than on what the government can do for them. That’s not unusual. Small business owners have a habit of bootstrapping their way to success and have proven that method successful time and again.

That aligns with small business thinking on the stimulus plan too. The survey revealed:

• 86% don’t believe the federal economic stimulus plan will directly benefit their small business.
• 98% have not received any money as a result of the federal economic stimulus plan.
• 84% do not believe the economic stimulus plan will help them grow their business in the coming year, nor do they believe their small business will benefit directly from the economic stimulus plan.

News reports indicate small businesses are not getting the money they used to, despite the stimulus. According to CNN.com/Money, “In the just-ended quarter, the Small Business Administration’s flagship program backed 30% fewer loans than it did a year ago, and 55% fewer loans than it did in 2007, before the recession set in.” Even with the stimulus money available - coined “Americas Recovery Capital” (ARC) - small business owners could have problems finding a bank that will endorse such a loan reports the Wall Street Journal.

But all is not lost. Many small business owners see hope on the horizon.

• 88% see opportunities for their business despite the current economic environment.
• 61% expect their businesses to grow over the next 12 months.
• 57% believe that now is a good time to invest in their small business. Smaller businesses and newer businesses tend to see the most opportunity right now.

In a press release containing the survey results, Cameron Schmidt, Director of Marketing, Intuit Employee Management Solutions said, “It’s a classic example of the mindset of the American entrepreneur. Self-reliance trumps government hand-outs, and even in the gloomiest economy there are opportunities to seize.”

Author Victor Cheng agrees. While doing research of the previous 12 recessions, Cheng found dozens of small businesses that grew dramatically during a major economic crisis. These small businesses became industry giants-UPS, Disney, Costco, Charles Schwab, FedEx and Hewlett-Packard, among others.

Cheng is so convinced that other small businesses can benefit from what he discovered that he is giving away one million copies of his book, The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time, to owners of businesses with fewer than 100 employees. If you qualify, you can hop on over to Bailout USA, enter your name and email address and you’ll receive a link to the pdf version of the book along with an mp3 that shares highlights.

I picked up a copy of the book and it’s a quick read - 85 pages - that gives you the detail he bases his formula on. It makes sense and it’s what many of us have been saying. His four key points are:

1. There’s still money out there, but you have to go find it.
2. Base business decisions on facts, not headlines.
3. Exploit the opportunities that recessions create.
4. Adapt or die.

That’s the same advice many of us have been giving for quite some time now. And you’ve probably already embraced those principles if your business is still alive.