20100809

IT matters


Professor Donald Marchand IMD in his article Make the price of IT : A shared responsibility between senior executives and the CIO provides an interesting perspective.


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The basic premise of the article is that IT is too important to be left to CIO alone. This is true bearing in mind that information on products, customers and processes relies on IT capabilities that can greatly inhibit or enhance competitive advantage. 

IT workers must now work in new ways:
  1. Understand the business strategy business
  2. Understand how the company differentiates its products or services over the competition
  3. Articulate the technical jargon in non- IT business people
  4. Understand TCO ( Total Cost of Ownership ) and an ROI program
  5. Ability to discuss and to influence others
Such an approach refocusing on IT strategy can influence operational strategy, and enhance competitive differentiation



itstrategyframework.bmp.

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