20100809

Who Says Elephants can’t Dance

Louis V. Gerstner the ex CEO of IBM in his book ‘Who Says Elephants can’t Dance’ writes how he was able to successfully turnaround IBM in the early 1990s. He wanted to change several things at IBM and corporate culture was one of them. But he came to single most compelling conclusion during the process steering around IBM – “Culture is everything”. If you can successfully change the corporate culture every other change is easy. Therefore ‘Change management’ mainly involves changing corporate culture. This process is difficult and the results are painfully slow. The CEOs need persistence and tenacity to keep going in the face of resistance. That’s the only way to execute change. That’s what differentiates good leaders from mediocre leaders. So, even if large percentage of CEOs agrees that ‘change is important’ only few exceptional CEOs will be able to implement ‘change management’.
Clearly, the ability to change quickly and successfully is becoming more critical than ever.

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