Kotter insight: Changing the culture is a step-by-step procedure
In Kotter's model, changing the culture is a step-by-step procedure.
- "Even when there is no personality incompatibility with a new vision, if shared values are the product of many years of experience in a firm, years of a different kind of experience are often needed to create any change. That is why culture change comes at the end of a transformation, not the beginning."
- Culture is not something you can directly manipulate, as if by decree. Culture change occurs after you have successfully altered people's actions and their new behavior has produced success, which can be traced back to the new actions and behaviors.
- An adaptive culture, is one that benefits the four main constituents: shareholders, employees, customers and management, while minimizing layers of management and bureaucracy, as well as counterproductive silos.
